Scholarship Impact: Lizette Yslas studies Hispanic millennial marketing with help from Quesada scholarship

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April 13, 2017

The Barrett honors thesis is an opportunity for students to explore an area of their interests and develop a meaningful research or creative project by the time they graduate. All students can apply for funding towards their thesis projects, with additional scholarships available for those who qualify. One such scholarship is the Jose Franco & Francisca Ocampo Quesada Research Award, created to increase understanding of Hispanic culture as related to honors thesis topics.

Six Barrett seniors were awarded a total of over $3,000 as 2016-2017 Quesada Research Award recipients. Meet Lizette Yslas, a Marketing student whose honors thesis looked at marketing athletics to Hispanic millennials.  

Lizette YslasWhat is your thesis topic?

My honors thesis topic is Marketing to the Hispanic Millennial. I became involved with the game of baseball locally by participating in an internship with the Oakland Athletics last spring. I took interest in how the teams could benefit by focusing on attracting the Hispanic millennial. I am now directly involved with my topic as I am a Hispanic Marketing Intern with the Arizona Diamondbacks.

How is this research award impacting your thesis pursuits?

The award will provide funding for small focus groups and travel to interview employees from five major league baseball teams.

What are your post-graduation plans?

My plan after graduation is to find a full time job — with the Arizona Diamondbacks, but I have also extended my network to Major League Baseball and Univision.

If you could give a piece of advice to anyone considering applying for this award, what would it be?

It is such an honor to be able to receive funding to help with research work. Costs can escalate quickly and any amount of money provides great help. My advice would be to choose a topic that interests you beyond your college years. This will provide both gratification and knowledge that can be used for your career path.

On a final note:

I would like to extend my sincerest gratitude to the Franco and Quesada families for their generosity. I have been fortunate to receive awards in the past and the personal awards have given me a greater sense of appreciation that I plan on one day setting up a scholarship fund as well.



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